Digikala Annual Report 1401
Digikala at a Glance
The Opportunity for Online Buying and Selling for All Iranians
Digikala at a Glance
The Opportunity for Online Buying and Selling for All Iranians
M
MAU
M
Monthly Unique Search
M
SKUs
Employees
K
Sellers
Infrastructure Centers
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Storage Capacity
K
Daily Fulfillment Capacity
To make a positive online buying and selling experience on Digikala, the platform’s health teams monitor products and prices on a daily basis, as well as review user feedback. They identify non-genuine products and inappropriate pricing. Last year, more than 50,000 reviews and 7,000 user reports were examined, and necessary actions were taken accordingly.
The number of sellers on Digikala has exceeded 308,000 in the year 1401 (2022-2023), experiencing a growth of over 23.6% compared to the previous year.
B IRR
The average sales per active seller in the year 1401
B IRR
The highest sales by a seller in the year 1401
In the last year, Digikala has experienced a 29% growth in its product variety, which now reaches over 9.7 million SKUs.
In the year 1401 (2022-2023), the development of infrastructure centers continued with the aim of providing diverse services, reducing delivery time, and minimizing shipping costs. In the last year, over 530 centers affiliated with Digikala or its partner agencies were responsible for receiving products from sellers and distributing customer orders.
The centers for fulfilling heavy goods (Badamak), medium-sized goods (Danesh 1), supermarket goods (Shadabad), and the order processing and exchange center (Danesh 2) also continued their operations with the highest capacity in the year 1401 (2022-2023)
Express Delivery, For Delivering the Product on the Same Day
In the last year, the option of "Express Delivery," which was exclusive to Digiplus members before, became available for all users in Tehran. Products eligible for express delivery will be delivered to customers on the same day if the order is placed before 6:00 PM. If the order is placed after this time, it would be delivered to the customer in the first delivery window of the next day.
PUDO, a Special Feature for Busy Users
In the past few years, Digikala has launched the PUDO (Pick Up & Drop Off) project to provide convenience for customers who are unable to wait for home delivery or prefer to plan their own pickup time. PUDO aims to reduce shipping costs as well. It allows customers to personally pick up their orders by visiting delivery centers or using smart lockers located in residential and commercial complexes near their location called Ganje.
In the year 1401 (2022-2023), the number of PUDO pickup locations expanded nationwide, and with the increasing number of smart lockers (Ganje), Digikala customers received over 48,000 orders at their preferred time.
Digikala measures the On-Time Delivery (OTD) metric using the location tracking tools of its delivery agents. On-time delivery is an important indicator of customer satisfaction.
In the past year, 93.9% of orders across the country were delivered to customers on time. 2.1% of orders experienced same-day delays, while 4% of orders were delivered with a delay of one day or more.