Last year, 95% of the user reviews have been verified and published on Digikala.

Over 42 million published reviews show that users know their opinions are being seen and serve as a helpful guide for other users in making informed choices.

Magnet platform has officially started its activity within the Digikala application since the beginning of the year 1401 (2022-2023). It allows users to help each other in choosing the most suitable products.

Furthermore, Digikala users and sellers can share their buying and selling experiences with other users in real-time through the live streaming service added to Digikala by the Magnet team.

Many people search for their desired products on Digikala before making an online or in-person purchase. Analyzing these searches is valuable for understanding market needs. Therefore, Digikala prioritizes the improvement of its search engine by dedicating resources to its technology and product teams.

The Charts of the most visited days and days with the highest orders show a direct correlation between the number of visits and orders.

Accessing and using Digikala through the web and mobile application have the highest share in terms of visits, placing orders, and making purchases on Digikala

In the past year, 36% of the total users were female, and 64% were male.

Furthermore, approximately 65% of Digikala users were born in the late 1360s (the 1980s), 1370s (the 1990s) , and early 1380s (2000s)

In the year 1401 (2022-2023), over 4,200 individuals visited Digikala through 226 Digikala Explore events. Among them, 35% were students from universities such as Sharif, Amirkabir, Tehran, Sharif University of Technology, Khajeh Nasir, Allameh Tabataba'i, Kharazmi, Alzahra, and Isfahan University of Technology, among others.

One of the activities of Digikala Explore is the creation of the 'Work Experience at Digikala' opportunity, where students and enthusiasts, after completing specialized courses, can lead Digikala Explore events. Last year, more than 80 visits were conducted by these individuals.