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Digikala (Technology Innovators) started in 1385 with very limited initial capital as an online retail platform, and over the course of 17 years, by entering new business models, it went beyond an online retail company and expanded its e-commerce ecosystem. It was developed in the form of Digikala Group. Until the middle of 1400, Digikala, as the largest operating company of the group, also operated as a holding company, and other operating companies of the group that were in different stages of growth were under this company.
In July, 1400 Digikala e-commerce group companies started their official activities with the role of strategic targeting, guidance and supervision, as well as financial control over the group companies, and the ownership of all operating companies was transferred to Digikala e-commerce group company.
Now, the companies under Digikala e-commerce group include Digikala (general merchandise online store), Fidibo (digital content platform), Digipay (financial technology solutions), Komoda (social buying and selling platform), Smartech(marketing technology solutions), Diginext.
(Innovation and Investment Center), Digify (comprehensive service provider for internet businesses), Digiexpress (infrastructure and intelligent logistics network), Pindo (Open interactive Marketplace), Ganje (technology-based logistics infrastructure) and Optime (routing optimization software with the help of artificial intelligence) .
In addition, Digikalajet (online and immediate shopping platform for fast-moving consumer goods), Digistyle (online clothing store), Magnet (product review and selection platform), Digikala Business (intelligent solutions for corporate purchases), DigiKala Mag and Content Factory (services related to content marketing and content production), Digiplus (customer subscription service), Digicloud (service based on cloud technology) and native and local (empowerment project home and rural businesses) are among the core services provided by the group's largest operating company, Digikala.
Now all the shares of Digikala online store (Novaran Fan Awazah) belong to the Digikala e-commerce group, which also owns all or part of the shares of other businesses (Fidibo, Diginext, Smartech, Digipay, Digify, Komoda, Pindo).